Regulatory Update on Remote Contracting and E- Commerce – Barreiro

Resolution 954/2025 – Undersecretariat for Consumer Protection and Fair Trade
In force from September 4, 2025

Introduction

Within the framework of a public policy aimed at strengthening consumer rights and improving transparency in consumer relations, the Undersecretariat for Consumer Protection and Fair Trade, under the Ministry of Economy, has issued Resolution 954/2025.

This new regulation updates and unifies criteria on how consumers may exercise their right to cancel purchases or services contracted through digital means, and it establishes new obligations for providers.

The measure is framed under Consumer Protection Law No. 24,240 and its amendments, as well as international consumer protection standards.

Objectives of the Regulation

The new provision mainly seeks to:

Facilitate the exercise of the right of withdrawal in distance contracts.
Guarantee quick and seamless cancellation of services contracted digitally.
Reduce the operational and bureaucratic obstacles consumers face when canceling a purchase or unsubscribing from a service.

It also aims to unify in a single regulatory text what was previously dispersed across earlier resolutions, providing greater clarity for both companies and consumers.

Main Innovations

3.1 Withdrawal Button

All providers offering products or services digitally (whether through websites, apps, or similar channels) must include a visible and accessible button called “WITHDRAWAL BUTTON”.

This button must be available at the first point of access to the site and must allow the consumer to cancel the purchase or contract within the legal term of 10 calendar days, without the need to register or complete additional procedures.

Specific cases:

For tickets to shows, sporting or artistic events, the 10-day term begins from the delivery of the ticket or proof of payment.
To exercise this right for such events, the consumer must notify at least 24 hours before the scheduled event date.
The same rule applies to tourist services with a fixed date (such as hotel reservations, excursions, car rentals, tickets, etc.).

3.2 Exceptions to the Use of the Withdrawal Button

The regulation does not oblige providers to accept cancellation in the following cases:

When the consumer has already used the product or enjoyed the service.
When the purchase was made for resale, production, or commercial use.
In the case of perishable goods.
In other situations already provided for in the Civil and Commercial Code of the Nation.

3.3 Service Termination Button

Likewise, providers that market goods and services at a distance must have a visible button on their website or digital channel called “SERVICE TERMINATION BUTTON”.

Through this mechanism, the consumer will be able to request the cancellation of the contracted service, without the need to register or go through cumbersome processes.

The objective is to ensure that consumers have the same ease in canceling a service as they did when contracting it.

3.4 Response Time for Requests

Once the consumer requests termination or exercises their right of withdrawal, the provider has 24 hours to:

Confirm receipt of the request with an identification code.
Take the necessary measures to carry out the requested termination or cancellation.

3.5 Customer Service

The new provision also sets minimum requirements for customer service:

The service hours may not be shorter than the company’s business hours.
If service is exclusively by phone or digital means, it must guarantee at least 8 hours per day, Monday through Friday.
The website must clearly state the phone number, an alternative contact channel, and the department responsible for customer service.

Penalties and Compliance Deadlines

Failure to comply with this regulation will be sanctioned under Law 24,240, which provides fines and other measures to protect consumer rights.

Companies have 60 calendar days from the effective date of the regulation (09/04/2025) to adapt their websites and digital channels accordingly.

Final Considerations

Resolution 954/2025 represents an important step toward modernizing the regulatory framework for digital consumption in Argentina. It unifies criteria, simplifies procedures, and above all, places the consumer at the center of the digital experience.

From a business perspective, this represents both a challenge and an opportunity: internal processes will need to be reviewed, staff trained, digital platforms updated, and a more transparent and accessible service culture adopted.

Companies are advised to begin technological and operational adjustments as soon as possible in order to comply with legal deadlines and avoid penalties.